Technical Blog from our Data Science Team

Read the latest technical blogs from our data science team.

Showing posts with tag: customer behaviour

Back to all technical blogs»

Understanding Customer Behaviour Using Uplift Modelling

Guest technical blog by Garry McFarlane, Senior Analyst and Dr. Paul van Loon, Head of Analytics, both at Forecast. Garry and Paul were scheduled to speak at DataTech20, and have kindly presented us with this blog instead. Enjoy.   What is uplift modelling? Targeted marketing is so commonplace, nearly synonymous to online marketing, that consumers

Read More »