
LEADERSHIP COURSES
Driving Value From Data
Explore the growth opportunities presented by data
Our Driving Value From Data workshop will help you transform your business into one that uses data effectively, with speed and certainty.
This workshop will provide you and your team with a shared understanding of the importance and potential of data. You’ll be able to ask questions and share experiences as our independent specialists help you build your knowledge — giving you the confidence to use data to drive positive change and grow your business.
Who is this course designed for?
- Individuals who are accountable for driving value within their organisations
- Owners of small to medium-size business who want to get more value from the information they already have
Why enrol?
Our Driving Value From Data workshop will help you and your team to:
- Champion data as a business opportunity and realise your company’s potential
- Make the right decisions for your business and make your plans a reality
- Grow your business, increase your productivity and succeed in an increasingly competitive world
Grow your business, increase your productivity and succeed
Discover opportunities
Learn about the growth opportunities presented by data
Connect with the right people
Meet and learn from our independent data specialists
Develop your expertise
Take insights and opportunities back to your business
What’s included?
This is a bespoke workshop that is run at your premises or online if required. It can be tailored to meet the exact needs of your business.
Scoping call
We’ll get in touch to get a full understanding of your circumstances and requirements.
30 minutes
Workshop delivery
An interactive workshop with your key stakeholders to help you understand and develop your roadmap to a successful data journey.
1 x 6hrs
or 2 x 3hrs
Post workshop review
A chance to review outputs from the workshop and identify practical next steps to fuel your company’s growth.
90 minutes
Modules
Our interactive workshop take you beyond the hype surrounding data and AI by demonstrating how you can drive value for your business through the better use of data.
1.
Module 1
Get excited about the art of the possible, what can your organisation do better through good use of data?
In the first part of the course we will explore what is possible for your organisation to achieve with data:
- Explore industry trends and their relevance to data
- Understand the value of personal data
- Look at how similar organisations have driven value and competitive advantage through data
- Identify where your organisation can maximise value from its data
2.
Module 2
Get grounded — take a realistic view of where your stakeholders view your data readiness.
Understanding and exploring case studies is a great way to help define where you want to go with data, but knowing where your current capabilities lie is equally important. This module will help you assess your organisation’s data readiness. We will explore:
- What resonates with various stakeholder groups
- Different data maturity models
- Ideas for your next pilot / experiment
We use interactive software to collate inputs from participants anonymously in real time to give you a starting profile of where the people in the room feel you are at.
3.
Module 3
Get started — where to go from here.
Finally, we focus on a roadmap for your transformational data strategy, discussing typical challenges that people face early on, pitfalls to avoid and tips for success. You will have your own workbook to structure your thinking and capture your ideas. Through facilitated discussions we explore:
- What makes up a data strategy
- Critical success factors for your data strategy
- Role of data science and machine learning in your strategy
Last but not least, plenty of time for Q&A.
What’s involved?
Your instructors
The workshop will be led by a member of our team of independent Associates, who are all data specialists and practitioners. Each brings a raft of industry expertise and experience that they can draw down to meet your needs.

Craig Paterson
Course Leader
Craig has more than 25 years of industry experience working in Utilities and Financial Services. He brings this to bear in his role as a strategy advisor and coach with specialisms in Business, Data and digital transformation. Craig gets his energy from working with smart people to solve relevant challenges and is the author of the online course “Driving Value from Data”.

Margery McConnell
Associate
Margery’s experience spans many roles, from global and UK businesses to a scaling-up FinTech. A passionate Data evangelist, she recognises that for every business, real transformation depends on effectively combining the potential of advanced technology with the capabilities and enthusiasm of individuals.
Register your interest
“We ran The Data Lab’s Driving Value from Data and AI workshop with our senior management team to look at new ways of driving value from data in our organisation. The workshop gave us a very useful platform for sharing thinking and ideas, and we left with strengthened momentum for moving forward.”
Katherine Falconer
Head of Information & Analysis, Registers of Scotland
“We ran an all-day Driving Value from Data and AI workshop with senior stakeholders and influencers so that they could see for themselves the opportunity that data provides to drive greater business value. They left feeling enthused, informed, engaged and actively supporting our work to drive business value from data and develop a data science capability in Heineken.”
Ged Wells
Head of Data Science, Heineken
Find out how you can unlock the power of data
Find out more about the power of data:
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Driving Value from Data Case Study: NatureScot Supporting a Net-Zero Future
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Data Leaders Case Study: Social Bite
Beginning life as a small café in Edinburgh in 2012, Social Bite has become an internationally renowned charity, supporting people facing homelessness or facing barriers to employment. In the last decade, it has also established several programmes, such as The Social Bite Village, free food provision, and globally renowned campaigns including Sleep in the Park. […]
News about our courses:
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Data trends for 2023 – As predicted by ChatGPT
While the questions for this blog piece were prompts from The Data Lab team (generated from points that the model had put forward), this entire article was written by AI chatbot, ChatGPT It is difficult to predict specific data trends for 2023 as they can change rapidly, but some likely possibilities include an increased focus […]
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Scottish companies using space data to help tackle climate change
The 11 companies selected to take part in the Scotland Can Do ‘Applying Space Data to the Net Zero Economy’ research and development (R&D) challenge – run by Scottish Enterprise in partnership with the Scottish Government and The Data Lab – came together yesterday (Monday, 23 January) to share their innovative ideas after recently being […]
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The rise of the data officer and data use in manufacturing
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