
LEADERSHIP COURSES
Driving Value From Data Workshop
Learn to use data effectively, with speed and certainty
This interactive workshop will take you beyond the hype of data and AI to teach you and your team how to drive value through the better use of data.
Boost the data confidence of your team with relatable case studies, discussions and interactive activities specific to your organisation.
Who is this workshop for?
Our Driving Value from Data workshop will help your team better understand the importance and potential of data. Our workshops are not industry-specific, and you do not need a data background to participate. We work with you to define your goals and objectives to drive the most value from our workshop.
What will you learn?
We will help you transform your organisation into one that uses data effectively, with speed and certainty. Our specialists will help you build your data knowledge — giving you and your team the confidence to use data effectively.
- Champion data as a business opportunity to realise your company’s potential
- Learn how to make the right decisions and make your data plans a reality
- Increase growth, productivity and measurable success
Workshop structure and what’s included
This data leadership workshop is run at your premises or virtually. It can be tailored to meet the exact needs of your business. We deliver this session in a traditional workshop format with breakout discussions and plenary sessions.
Scoping call
We’ll get in touch to fully understand your circumstances and requirements.
30 minutes
Workshop delivery
An interactive workshop to help you understand and develop your roadmap to a successful data journey.
1 x 6hrs
or 2 x 3hrs
Post-workshop review
A chance to review outputs from the workshop and identify practical next steps to fuel growth and next steps.
90 minutes
Location
An in-person team workshop run at your premises or virtually.
Course size
Selected team and stakeholders within your organisation (8-16 people).
Price
£4000
Modules
1.
Module 1: The Art of the Possible
Outcome: An overview of what your organisation can do through better use of data.
- Explore industry trends and their relevance to data and your organisation
- Understand the value of personal data
- Look at how similar organisations have driven value with data
- Identify where your organisation can maximise value from data
2.
Module 2: Get Grounded
Outcome: An outline of your organisation’s data readiness and ability to collect, process and analyse data effectively.
- Use case studies to explore what resonates with various stakeholder groups
- Identify and analyse different data maturity models
- Discuss ideas for upcoming data projects and implementations
- Use interactive software to collate inputs from participants anonymously in real-time to give you a starting profile of where the people in the room feel you are at
3.
Module 3: Starting your Data Journey
Outcome: A roadmap for your transformational data strategy, inclusive of typical challenges that people face and tips for success.
- Define what makes up a data strategy and how this maps to you
- Critical success factors for your data strategy
- Discover the role of data science and machine learning in your strategy
- Question and answer period to close the workshop
Why study with The Data Lab?
The Data Lab is hosted by the University of Edinburgh and funded through Scottish Enterprise, Highlands and Islands Enterprise and the Scottish Government. We are a respected and trusted provider of professional development, business support and innovation within Scotland, the UK and beyond.
Our trainers and associates are leaders in their fields. They are highly experienced in helping teams see how data science can help them to do their jobs more effectively and to meet their strategic goals.
We aim to change lives and make Scotland a more productive and sustainable by transforming how we use data. We are helping to create a highly skilled workforce and a closely connected business, academic and public sector community.
Your instructors
The workshop will be led by a member of our team of independent Associates, who are all data specialists and practitioners. Each brings a raft of industry expertise and experience that they can draw down to meet your needs.

Craig Paterson
Course Leader
Craig has more than 25 years of industry experience working in Utilities and Financial Services. He brings this to bear in his role as a strategy advisor and coach with specialisms in Business, Data and digital transformation. Craig gets his energy from working with smart people to solve relevant challenges and is the author of the online course “Driving Value from Data”.

Margery McConnell
Associate
Margery’s experience spans many roles, from global and UK businesses to a scaling-up FinTech. A passionate Data evangelist, she recognises that for every business, real transformation depends on effectively combining the potential of advanced technology with the capabilities and enthusiasm of individuals.
Register your interest
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