2024 will be a pivotal year in data, AI, and technology, marked by developments in regulation, environmental challenges, and a growing need for education.
At our latest Data Lab Community event, our experts Brian Hills, CEO – The Data Lab; Steph Wright, Head of Scottish AI Alliance, and Elizabeth Fairley, Founder and COO/CDO at Talking Medicines discussed their predictions for the year.
Moving beyond the hype
This year marks a turning point for AI, transitioning from public awareness and glamorization to a deeper understanding of its limitations. We predict an evolving landscape that takes us beyond the hype of specific models like ChatGPT (check out our ChatGPT predictions from last year) and towards a more complex dialogue.
AI is in its reckoning era
Regulation will continue to be a central theme in 2024, particularly with the introduction of the EU AI Act — the world’s first comprehensive AI law. The act emphasizes safety, transparency, traceability, non-discrimination, and environmental friendliness. As the EU positions itself as a leader in responsible AI development, we’re sure to see other nations following suit.
We’ll also be watching the outcomes of the landmark The New York Times vs OpenAI case that could redefine the future of media, copyright law, innovation, and the trajectory of companies like OpenAI. The outcomes could resonate far beyond tech, impacting industries and legal frameworks worldwide.
Our word of the year: Copilot
AI was named Collins Word of the Year in 2023, but in 2024, we have our bets on the word copilot (and not just the Microsoft Copilot)! The term ‘copilot’ represents a fundamental shift in perception, viewing AI not as a replacement, but as a collaborative tool that enhances productivity and creativity.
We look forward to seeing technology become a dynamic partner, amplifying human productivity to streamline workflows. Finding the balance between efficiency and ethical considerations will be an ongoing challenge, but the evolution of technology can revolutionise how we work.
Governments take centre stage
Governments worldwide are waking up to the benefits (and risks) of data and AI. They must strike a delicate balance between protecting their citizens, and understanding how to leverage tech for good. It is a multifaceted challenge that requires thoughtful regulation and strategic governance from a global perspective.
While there’s a need for caution, governments must also recognise the importance of fostering innovation. Governments must create an environment where businesses can thrive, but not at the expense of societal well-being. In 2024, we predict a continued and concerted effort from governments to regulate AI, ensuring its responsible and ethical use.
Initiatives like the UN’s High-Level Advisory Group and the declaration from the UK AI Safety Summit, involving China, the US, the EU, Rwanda, South Korea, exemplify steps in the right direction!
Addressing the environmental impacts
The sheer power required for training and running sophisticated models contributes significantly to carbon emissions. Addressing the environmental costs of AI is not just a trend; it’s vital for creating a sustainable future.
Industry leaders are under pressure to adopt sustainable practices and reduce the environmental impact of their tech. In 2024, we hope to see companies prioritising sustainability as a corporate responsibility and meeting growing consumer demands.
Not even AI can predict the future
We can only guess how 2024 will continue to unfold. It’s clear from our panel of experts that education, regulation, and sustainability will be fundamental driving forces in data and AI discussions throughout the year. In this era of the AI reckoning, our journey forward demands a delicate balance between innovation and accountability.
Watch the full panel discussion:
Sources:
The Data Lab Community Event: Data, AI & Tech Predictions: What to Watch Out For in 2024
World Econonic Forum – The Global Risks Report 2024
EU AI Act Overview
The New York Times vs. OpenAI
Greenpeace – Clicking Clean: Who is Winning the Race to Build a Green Internet
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