
LEADERSHIP COURSES
Driving Value From Data – Online Course
Grow your business, increase productivity, and drive value from data
Our online Driving Value From Data course takes you through the growth opportunities presented by data.
It will help you to champion data as a business opportunity to realise your company’s full potential. You’ll gain confidence to add value through better data use and be equipped with a complete data readiness assessment to integrate your learning.
You will learn how to transform your business into one that uses data effectively, with speed and certainty by understanding the value of data, how to create a culture of ethical data use, and where to start (without spending too much money).
We created this self-paced course based on the experiences of leading industry practitioners. We worked with them to ensure that the content was meaningful, practical, and actionable.
Who is this course for?
This course is for you if you are involved in making your organisation more data savvy, regardless of your seniority. You may be setting up data capabilities for the first time or taking steps to the next level of data maturity.
- Leaders and team members who are accountable for driving value within their organisation
- Business owners who need to understand the value of data, and how to monetise it
The course is not industry-specific and applies to learners across all sectors from anywhere in the world. Courses are completey self-paced and take approximately 20 hours to complete.
What will you learn?
- Improved data literacy, and how to maximise the value of data in your organisation
- An understanding of your organisation’s data readiness, and how to communicate this to stakeholders
- Create a roadmap for your transformational data strategy, with actionable steps, tips and tricks from expert practitioners
- Understand your organisation’s data readiness to understand data projects, and where investment is needed
Course structure
Our courses are not technical and can be done at your own pace. They are guaranteed to have an impact on the way that your business uses data. These courses have been created specifically for those working in businesses or organisations – which differ from the traditional personal upskilling journey of other courses in this realm.
Modules
Module 1: Driving Value From Data
Outcome: A roadmap of what is possible for your organisation to achieve with data.
- Explore industry trends and their relevance to data
- Learn the value of personal data
- Discover similar organisations that have driven value and competitive advantage through data
- Identity where your organisation can maximise the value from data
Module 2: Case Studies and Data Analytics Maturity
Outcome: Assess your organisation’s data readiness through case studies, and by gaining a realistic view of how your stakeholders view your data readiness.
- Learn what resonates with various stakeholder groups, and how to communicate your value
- Discover different data maturity models, and map this to your organisation
- Brainstorm ideas for your next pilot, project, or experiment with a data focus
- Understand the financial value of data, and how to communicate this
Module 3: Creating your Full Data Readiness Assessment
Outcome: A complete roadmap for your transformational data strategy with actionable steps related to your ambition, strategy and investment.
- Bring your learnings together with meaningful and actionable steps
- Learn tips and tricks from industry leaders on pitfalls to avoid and tips for success
- Discover critical success factors for your data strategy
- Uncover the role of data science and machine learning in your strategy
Module 4: Tips for Successful Execution
Outcome: Create your action plan, understand the skills gap in your organisation, and get the tips you need for successful execution.
- Learn to communicate the monetary value of data
- Understanding a traditional asset versus a data asset
- Exploring data leadership, and why leadership is so important
- Create a roadmap to setting up, reskilling or upskilling your data team
Why study with The Data Lab?
The Data Lab is hosted by the University of Edinburgh and funded through Scottish Enterprise, Highlands and Islands Enterprise and the Scottish Government. We are a respected and trusted provider of professional development, business support and innovation within Scotland, the UK and beyond.
Our courses provide actionable material to make an immediate impact. You’ll get precise instructions, step-by-step guidance, relatable case studies, and valuable material to use in your work – all without the jargon. Plus, they’re entirely non-technical – meaning that anyone can benefit, regardless of previous data knowledge.
All courses from The Data Lab benefit from a digital badge on completion that is compatible with LinkedIn and an asset to your CV or portfolio. These official credits are emailed directly to you and are easy to integrate following course completion.
Beyond your learning, you’ll have access to The Data Lab Community – an online community of over 2000 data professionals and business leaders worldwide. You can join online learning groups, discussion boards, access events, job postings and more.
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Speak to one of our team to find out more about the course
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