Scotland’s Railway provider ScotRail has been operating since 1983. Recent accomplishments for the business have included the introduction of a new £370m fleet of 70 class 385 electric trains.
Following a successful collaboration with The Data Lab’s Data Science Specialists in 2020, their Commercial Revenue team approached the Data Lab’s TORCH service for further support. The initial engagement sought to help ScotRail understand their passenger numbers and how they were recovering following the pandemic. With the solution in place, their team was eager to further develop this work.
“I had 4 more data sets we wanted to expand our usage of: our CRM system, Reservations (and making sure we’ve got the best fare offering for our customers), the Smart Card, and our Marketing spend.” – Nicola Curran, ScotRail
In our latest case study interview, we talk with ScotRail’s Head of Commercial Revenue, Nicola Curran, and TORCH Principal Solutions Architect Rhona MacLennan, to discuss the next stage of the project in more detail. Take a look: How TORCH helped ScotRail to become more self-sufficient in data and analytics